Example of a new Myspace page for Flax & Kale store

Context

The reason why I decided to work on this case study, is that I love almost everything related to this brand. I want to remark that I don’t work for them, but due to an event that I will explain later in the post, I decided to do this project to improve the Flax & Kale website.

As a Business Development Manager, I have always looked the way to improve companies by identifying and developing new business opportunities. Now as a Product Manager, I try o do the same, but from the product route.

During my path on transitioning to…


Hola Anush, me ha gustado mucho este post. Me parece que deja de una manera muy clara y concisa lo que es un chatbot y su estructura de comunicación.


Photo by Christina @ wocintechchat.com on Unsplash

Hola a todos los aspirantes a Product Manager, una vez más vengo para hablaros de algo que en mayor o menor medida, nos ha hecho dormir intranquilos a todos la noche anterior, las entrevistas.

Como aspirante a PM seas del background que seas, te habrá costado lo suyo aprender todo lo relacionado con el rol. Desarrollando tu core en Product Sense, Analytical Skills y Execution abilities y probablemente ahora te sientas preparado para empezar a analizar el mercado laboral, revisar tu perfil en Linkedin, adaptar tu CV/Resume, etc. …


Hello everyone!

Today I am going to talk about the ATRESplayer amazon app. For those that might don’t know, Atresmedia is a very big media company here in Spain. They created lots of shows, they own TV channels, and so on. In 2017 they launched their TV app called ATRESplayer to watch all the shows that they have been launching in the past years.

Whether you have been reading my posts or not, as a Product Manager, I like working on mini-projects, hypotheses, and MVPs. …


This is me at Antelope Island State Park in Utah

Since I learned a proper way to speak and write in English, I decided to publish almost every piece of paper in this language just to not lose my momentum and keep improving my way to convey my thoughts in English.
Truth is that as a Spanish speaker I cover almost half of the world, but the world has a lot of languages, and by keeping my English diction in shape I could connect with more people.

However, as a Product Manager, my intention always was to help people like me that are transitioning to this new role by showing…


Hello everyone! This post is for those that are starting as a PM and want to understand the basics or are new entrepreneurs. I am going to write everything very straight and clear, so you can understand the main idea about what OKRs are.

Firstly and most important, acknowledges. This post wouldn’t be possible without the help of this magnificent person: Christina Wodtke. She is an author, professor, and speaker that has been working for more than twenty years in the areas of product, design thinking, OKRs, and so on. …

Jorge Herna

Hello everyone! This is Jorge Herna, I am a Product Manager from Barcelona with over seven years of experience as a BDM.

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